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DELICIOUS LIBRARY SOFTWARE MAC
Shipley doesn’t plan on reducing his price, because his Mac App Store sales will already deliver a smaller per-unit profit than those he sells on his own. Similar to the iOS marketplace, developers will receive a 70% cut of Mac application sales, with the other 30% going to Apple.
DELICIOUS LIBRARY SOFTWARE SOFTWARE
“In the short term, just being there on day one is like possibly winning the trifecta, and in the long term, it’s fun to have that extra boost of money.”ĭespite the probable low cost of software in the iOS App Store, Shipley plans to maintain the $40 price for Delicious Library, which is a personal inventory cataloguer, when it sells in the Mac App Store. “The first people who were on the iPhone App Store did incredibly well - they basically made a fortune,” he says. Wil Shipley, developer of Delicious Library, has sold software through his own website since 2004, but plans to be in the Mac App Store when it opens. Desktop developers need to consider the cost of support when pricing their products, he says, which is one reason why Rogue Amoeba’s programs are priced between $25 and $40. Users have, it seems, almost no expectation of support for this software,” he says.
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“Mobile software - a lot of it is 99 cents or a couple bucks. But due to the complexity of desktop application development, large price drops appear unlikely, says Paul Kafasis, CEO of Rogue Amoeba, which has developed audio-based applications for the Mac since 2002. Of course, a race to the bottom could change the landscape of desktop software dramatically. For example, most anti-virus suites gravitate around the same price point, but differ from the typical cost of photo editing programs. According to Rosenblatt, software prices tend to unify by genre but vary widely by function. “I’ll be very curious to see if these desktop marketplaces bring some sort of pricing unity, but at this point it doesn’t really exist,” says Seth Rosenblatt, an editor for CNet’s, which currently serves as the de facto hub of internet software downloads. But until the store goes live, there will be a lot of questions about Apple’s foray into digital distribution-the biggest being how it will affect the price of software. This new year could launch a new era in desktop software, one which could bring the success of handheld app stores to personal computers. That’s because for them, with the rumored impending launch of the Mac App Store, the concept of tinkering against a midnight deadline is all too real. This time of year, the vision of elves working away in Santa’s workshop is on the minds of many - especially Mac application programmers. Every application developer from Microsoft to the shareware maker in the basement is watching to see how Apple’s forthcoming OSX application store will change the dynamics of the software industry.